Marketing Manager

Job Detail

Develop and Execute Marketing Strategies: Create comprehensive marketing plans aligned with our overall business goals, including brand building, product marketing, digital marketing, and customer engagement initiatives. Market Research and Analysis: Conduct thorough market research to identify trends, understand customer needs, analyze competitor activities, and identify opportunities for growth in the Singapore market. eCampaign Management: Plan, execute, and optimize multi-channel marketing campaigns across digital (SEO/SEM, social media, email marketing, paid advertising), traditional (if applicable), and also offline channels. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI). Content Creation and Management: Oversee the creation of engaging and relevant marketing content across various formats (website copy, blog posts, social media updates, marketing collateral, etc.), ensuring brand consistency. Performance Monitoring and Analysis: Track and analyze key marketing metrics (KPIs), providing regular reports on campaign performance and making data-driven recommendations for optimization. Brand Management: Maintain and enhance our brand identity and messaging across all marketing touchpoints, ensuring consistency and brand integrity within the Singaporean context. Stakeholder Collaboration: Work closely with sales, product development, and other internal teams to ensure alignment of marketing efforts with overall business objectives. Vendor Management: Manage relationships with external marketing agencies, vendors, and partners as needed. Stay Updated on Industry Trends: Continuously monitor the latest marketing trends, technologies, and best practices, particularly within the Singapore and Southeast Asian markets. Manage physical campaign: Manage physical campaign and premium Brand event and be part of the team to execute plan. Customer service: Supporting in customer service for existing customers and build new customer base.