Global Brand & Business Development Manager

Job Detail

Global Growth & Market Strategy Develop and implement Herbyvore’s global business expansion roadmap across key regions (Asia, Middle East, North America). Lead market prioritization and channel strategy for retail, foodservice, and B2B ingredient applications. Build go-to-market (GTM) frameworks including portfolio, pricing, distribution, and communication strategy. Evaluate new market opportunities and design commercial models that balance growth and profitability. Build business cases and financial models to support new market entries, partnerships, and product launches. 2. Brand & Marketing Leadership Define and strengthen Herbyvore’s global brand positioning, identity, and key communication platforms. Develop annual brand and marketing plans covering digital campaigns, PR, events, and trade activations. Craft brand storytelling around taste, nutrition, and sustainability to elevate brand equity and awareness. Lead creative and content development in collaboration with internal teams and external agencies. Establish clear KPIs (brand awareness, engagement, ROI) and monitor performance across markets. Build brand playbooks to ensure message consistency while enabling local adaptation. 3. Commercial Development & Partnerships Lead strategic partnerships with distributors, co-manufacturers, and QSR or retail operators. Manage commercial negotiations, pricing structures, and joint business plans (JBP). Oversee channel expansion plans across B2B and B2C; drive revenue growth and customer satisfaction. Partner with finance and supply chain to optimize pricing, cost-to-serve, and margin management. Identify and pursue co-branding or co-development opportunities aligned with Herbyvore’s innovation platform. 4. Innovation Commercialization Partner with R&D and product teams to commercialize new innovations — from concept to market launch. Translate technical features into consumer-facing claims and marketable value propositions. Lead launch readiness plans covering marketing, operations, and customer alignment. Develop customer feedback and insight loops to guide continuous product improvement. 5. Cross-Functional & Operational Integration Coordinate with supply chain, finance, and operations to ensure flawless execution of launches and distribution. Monitor sales, brand, and market performance metrics; translate data into actionable growth strategies. Build internal business rhythms — forecasting, budget reviews, and performance tracking. Ensure compliance with export regulations, labeling, and certification requirements across markets.