Marketing Executive

Job Detail

Overall: -Key liaison to support in-store marketing activities and collaterals -Point of contact with vendors, agencies, printers, production houses, mall landlords, and other communication partners  Campaign Management: -Support in A&P related activities from start to end, to include Above-the-Line, Below-the-Line, Digital and In-store collaterals -To garner adequate mall presence for new outlets and constantly drive consideration by working closely with landlords -Budget and timeline management Retail Implementation: -To work closely with the Creative and VM team on campaign launch, new store openings and renovations with regards to marketing collaterals and store displays -Ensure up-keeping of store collaterals Social Media Management: -Work closely with social media agency to manage the brands social media account, planning and coordinating content and shoots -Brainstorm and develop creative and engaging content for the Bakery brand division on top of agency social media content -Social media management and video editing – Instagram, Tiktok, Xiao Hong Shu Any Other Business -Preparation of Campaign and Monthly Reports -Other administrative duties as required