Manager, Social & Performance Marketing

Job Detail

The Manager, Social & Performance Marketing will lead and oversee the social media and digital performance strategy for two hotel brands across eight properties in Singapore. Working closely with appointed creative and media agencies, this role ensures strong brand presence, consistent content quality, and effective paid media execution. The role will also partner closely with the Revenue Management Team to optimise PPC campaigns, drive qualified demand, and support overall commercial performance. This position plays a critical role in strengthening brand visibility, driving direct bookings and maximising returns on marketing investment. He or she will report to the Country Director, Revenue Management and Area Manager, lyf and TUC. • Lead the planning, coordination, and execution of social media content across all official platforms • Partner with the Revenue Management team to support all PPC and paid media initiatives (Google Ads, Meta Ads, display, retargeting, etc.). • Work with media agencies to plan, implement, and optimise paid campaigns focused on driving direct bookings • Develop and maintain regular performance reports for social media and paid campaigns. • Prepare quarterly reports covering reach, engagement, traffic, conversions, and revenue impact. • Align marketing activities with key periods such as high-demand events, promotions, and seasonal campaigns. • Agency performance and delivery standards