| Company Name | Ya Kun Cafe Pte Ltd |
|---|---|
| Company UEN | 200208213K |
• Lead and oversee the full spectrum of the Company’s marketing, branding, advertising, communications, campaigns, events, and promotions. • Develop and execute strategic marketing plans and budgets (short- to mid-term) aligned with business objectives and performance targets. • Manage and enhance the Company’s Rewards and Loyalty Programme to drive customer spend, engagement, and retention. • Deliver market insights through research, trend analysis, and forecasting to support management decision-making. • Establish, manage, and improve marketing performance measurement, reporting, and ROI evaluation across campaigns, sales, customers, and enquiries. • Drive data-led marketing initiatives, including CRM-based segmentation, personalised promotions, and lifecycle management in collaboration with cross-functional teams and vendors. • Monitor sales and marketing effectiveness through data analysis, campaign tracking, and performance dashboards, identifying areas for optimisation and improvement. • Maintain strong internal stakeholder communication and conduct periodic trade and field visits to stay informed of consumer behaviour, market trends, and competitor activities.
• Degree in Marketing, Business Studies, or an equivalent qualification. • Minimum of 5 years’ relevant working experience, preferably in the F&B industry. • Strong leadership, people management, and stakeholder management capabilities. • Hands-on experience in managing Rewards or Loyalty Programmes. • Strong numerical, analytical, and data interpretation skills, with the ability to translate insights into actionable marketing strategies. • Highly motivated team player with excellent communication, negotiation, and time-management skills, able to manage high workloads and deadlines. • Proficient in Microsoft Office and data analytics tools.
| Job Title | MARKETING MANAGER |
|---|---|
| Salary | SGD4,000.00 - 6,000.00 |
| Employment Type | Full Time |
| Working Experience | 5 Years |
| Qualification | Degree |