Senior Executive - Communication (TOUCH Mental Wellness) (1 Year Contract)

Job Detail

Assist the BTL Lead in developing and implementing data-driven integrated campaigns to achieve intended marketing outcomes. Develop engaging and informative content across various online and offline platforms to improve the publicity of BTL. Analyse social media performance metrics to identify areas for improvement and optimise content strategy. Assist in influencer and artiste marketing campaigns, ensuring alignment with brand strategy. Ensure consistent brand messaging and visual identity across all social media channels, influencer/artist content, and workgroups. Collaborate with different stakeholders across organisations to maintain brand cohesion. Adapt and apply key visual concepts to marketing collaterals. Manage and liaise with vendors to ensure that marketing collaterals. (print and digital) are produced in time and according to brand guidelines. Provide administrative and logistical support for BTL-related outreach Undertake any other duties and responsibilities as assigned.