Sales Manager (HORECA)

Job Detail

Key Responsibilities 1. Strategic Sales & Business Development Lead and execute a clear HoReCa growth strategy with a strong strategic framework mindset, focused on scalable and sustainable revenue expansion. Proactively identify and secure high-value opportunities across hotels, restaurants, cafés, caterers, wholesalers, and distributors. Drive performance to consistently achieve and exceed monthly and annual sales targets, with disciplined pipeline management. Prioritize and win big anchor accounts to build a strong base-load volume and long-term partnerships. 2. Key Account Leadership & Relationship Management Build deep, strategic relationships with key HoReCa partners, positioning Sustenir as a preferred premium supplier. Maintain a strong on-ground presence through regular engagement to understand client needs and unlock growth opportunities. Lead commercial negotiations, contracts, and pricing strategies with confidence and long-term value creation in mind. 3. Account Growth & Portfolio Management Own and grow key accounts with a structured account development plan to drive consistent order flow and volume expansion. Monitor account performance, identify upselling and cross-selling opportunities, and optimize product mix. Resolve issues swiftly with a solutions-oriented approach, ensuring high service standards and client retention. 4. Market Intelligence & Strategic Insights Stay ahead of market trends, competitor movements, and customer preferences to sharpen our competitive edge. Translate insights into actionable strategies to strengthen product positioning, pricing, and channel expansion. 5. Cross-Functional Execution & Performance Management Work closely with operations, supply chain, and marketing to ensure seamless execution and fulfillment excellence. Drive data-led decision making through accurate forecasting, reporting, and performance tracking. Instill accountability and operational discipline to ensure consistent delivery against business objectives