Marketing Executive

Job Detail

Marketing Strategy & Brand Development • Develop and implement comprehensive marketing strategies aligned with company objectives and growth plans. • Strengthen and maintain Continental Equipment's brand identity and market positioning within commercial kitchen equipment, coffee as well as private residential segments. • Monitor market trends, competitor activities and customer insights to identify opportunities for business development and market expansion. • Recommend and execute initiatives to improve brand visibility, customer engagement and market penetration. Digital Marketing & Content Management • Plan, create and manage engaging content across digital platforms including LinkedIn, Facebook, Instagram, TikTok, YouTube and corporate website. • Lead the execution of social media campaigns, email marketing initiatives and digital advertising activities. • Monitor digital performance metrics and optimise campaigns to improve reach, engagement, lead conversion and ROI. • Coordinate the production of marketing collateral, brochures, product data sheets, videos, case studies and customer success stories. Lead Generation & Sales Support • Partner closely with the Sales Team to develop targeted marketing campaigns aimed at generating qualified leads and supporting revenue growth. • Manage lead generation activities through digital channels, trade events, customer referrals and strategic partnerships. • Track marketing-generated leads and assess campaign effectiveness using predefined KPIs. • Maintain and update project references, customer testimonials and completed project portfolios to support sales presentations and proposals. Events, Exhibitions & Industry Engagement • Plan, coordinate, and manage the company's participation in trade exhibitions and industry events, including: o Food & Hotel Asia (FHA) o Food & Hotel Malaysia (FHM) o Industry seminars, workshops and customer engagement events • Coordinate event logistics, marketing materials, booth presentations and post-event lead follow-up activities with Sales Team. • Evaluate event performance and prepare post-event analysis reports. Cross-Functional Collaboration • Collaborate with Sales, Sales Support, Logistics, Technical and Project Teams to ensure alignment between marketing initiatives and business objectives. • Support product launches, promotional campaigns and customer engagement activities. • Work with suppliers and principals on co-branding, product promotions and joint marketing initiatives. Marketing Performance & Reporting • Establish and monitor marketing KPIs, including lead generation, website traffic, social media engagement, campaign performance and event ROI. • Prepare monthly marketing reports and recommendations for continuous improvement. • Manage marketing budgets effectively and ensure optimal utilisation of resources.