A&P Executive

Job Detail

• Support the planning and execution of integrated marketing campaigns, seasonal promotions, and mall-wide initiatives. • Coordinate marketing activities to increase shopper traffic, engagement, and tenant participation. • Manage campaign timelines, budgets, and deliverables to ensure successful execution. • Work closely with tenants, agencies, and internal stakeholders to align marketing efforts. • Assist in conceptualising, planning, and executing mall events, exhibitions, and customer engagement activities. • Coordinate with vendors, contractors, and partners to ensure smooth event operations. • Monitor event performance and gather feedback for future improvements. • Support the management of mall digital platforms, including website, social media channels, and e-newsletters. • Create and coordinate content calendars, social media posts, and promotional materials. • Work with creative agencies or designers to develop marketing collaterals and campaign assets. • Build strong working relationships with tenants and support tenant marketing initiatives. • Coordinate tenant promotions, submissions, and marketing requirements. • Track campaign effectiveness, customer engagement, and marketing performance. • Prepare post-campaign reports and recommendations. • Manage marketing-related administrative tasks, including purchase orders, invoices, and budget tracking. • Assist to manage in-mall advertising/ atrium spaces to generate additional revenue. • Cover Concierge counter when need arises