Sales Development Executive (HORECA)

About Company

Company Name Sustenir Agriculture (Singapore) Pte. Ltd
Company UEN 201303975W

Job Detail

Key Responsibilities 1. Strategic Sales & Business Development Lead and execute a clear HoReCa growth strategy with a strong strategic framework mindset, focused on scalable and sustainable revenue expansion. Proactively identify and secure high-value opportunities across hotels, restaurants, cafés, caterers, wholesalers, and distributors. Drive performance to consistently achieve and exceed monthly and annual sales targets, with disciplined pipeline management. Prioritize and win big anchor accounts to build a strong base-load volume and long-term partnerships. 2. Key Account Leadership & Relationship Management Build deep, strategic relationships with key HoReCa partners, positioning Sustenir as a preferred premium supplier. Maintain a strong on-ground presence through regular engagement to understand client needs and unlock growth opportunities. Lead commercial negotiations, contracts, and pricing strategies with confidence and long-term value creation in mind. 3. Account Growth & Portfolio Management Own and grow key accounts with a structured account development plan to drive consistent order flow and volume expansion. Monitor account performance, identify upselling and cross-selling opportunities, and optimize product mix. Resolve issues swiftly with a solutions-oriented approach, ensuring high service standards and client retention. 4. Market Intelligence & Strategic Insights Stay ahead of market trends, competitor movements, and customer preferences to sharpen our competitive edge. Translate insights into actionable strategies to strengthen product positioning, pricing, and channel expansion. 5. Cross-Functional Execution & Performance Management Work closely with operations, supply chain, and marketing to ensure seamless execution and fulfillment excellence. Drive data-led decision making through accurate forecasting, reporting, and performance tracking. Instill accountability and operational discipline to ensure consistent delivery against business objectives

Job Requirements

Diploma or Degree in Business, Marketing, or a related discipline. Minimum 3–5 years of proven sales experience within HoReCa, FMCG, or food distribution, with strong commercial acumen. Established network within hotels, restaurants, cafés, wholesalers, or distributors will be a strong advantage. Demonstrated track record of consistently achieving and exceeding sales targets. Strong negotiation, communication, and stakeholder management skills with the ability to influence key decision-makers. Highly self-driven, results-oriented, and disciplined in execution, with the ability to operate independently in a fast-paced environment. Possesses a strategic mindset with the ability to identify, secure, and grow high-value key accounts. Preferred Skills Strong understanding of food products, supply chain dynamics, or the fresh produce industry, with the ability to translate product value into commercial success. Proven experience in B2B sales and key account management, with the capability to manage and grow strategic accounts. Proficient in CRM systems and Microsoft Office, with the ability to leverage data for pipeline management, forecasting, and performance tracking. Strong commercial instincts with a structured, strategic approach to managing customers and driving growth. Ability to identify and convert opportunities into long-term partnerships, especially within high-value HoReCa accounts.

Job Title Sales Development Executive (HORECA)
Salary SGD4,000.00 - 4,500.00
Employment Type Full Time
Working Experience 3 Years
Qualification Diploma