Marketing & Sales Manager

Job Detail

Marketing Build, lead and set priorities/ direction for the Marketing Communication Division Review company's brand positioning to strengthen brand presence and customer's relationship Monitor store outlets and competitor's presence to improve company's marketing performance Strategize and execute annual marketing strategy, budget and deliverables Manage Advertising and Promotions calendar and day to day in-house production activities. Provide art direction, copy-write and proof read all marketing collateral Manage and integrate marketing mix, above and below-the-line advertising and promotions Digital marketing and social media management Render support to Sales and Operations Department to generate ROI Ensure corporate identity guidelines of the brand across all areas of marketing communications are adhered to Establish and liaise with external vendors: suppliers, contractors, partners, advertising, media buying and event agencies Generate marketing reports for management to review Other Ad-Hoc duties assigned by Management Sales Develop and implement a comprehensive digital marketing strategy that aligns with the overarching business objectives Oversee the strategizing, execution, and refinement of digital marketing campaigns across diverse channels, including SEO, SEM, social media, email marketing, and content marketing. Set direction, review progress and making mid-course corrections.