Marketing Assistant Manager/ Senior Executive

Job Detail

Working directly and closely with the reporting officer, this role encompasses Sales, Marketing and Business Development responsibilities. Oversee conceptualization and implementation of integrated marketing plans (eg media relations, marketing communications, direct marketing, website, customer relationship management and events/activities) to ensure consistency with the company's brand and image. Responsible for the overall Sales & Marketing budget and deliver to sales targets within budget allocation Work closely with brand, on-line, marketing operations and Business Drivers to ensure consistent execution to meet financial objectives Research and generate new business and alliances with brand partners. Keep abreast of technological developments in the market and monitor the competitive landscape to position favorably