Specialist, Brand Marketing

Job Detail

We are searching for a passionate and versatile Brand Marketing Specialist. As part of the Brand team, you will be a key member responsible for building Scoot's brand through effective and creative campaigns that span across paid and owned channels, to bring Scoot's business ambition to life. Responsibilities Our ideal candidate is an experienced brand builder, one who has experience having developed and executed end-to-end marketing campaigns across multiple markets. With a flair for creative concepting and good sense of brand development, s/he is comfotable with driving day-to-day marketing activities and long-term market strategies. Calm and poised, s/he thrives on tight deadlines and adapts to ever changing needs. Working closely with Scoot's brand manager, the creative agency, the media agency and even the PR agency, s/he will be part of a team who delivers on various types of impactful communications campaigns, whose role entails Brand Marketing, Governance and Custodianship - Developing and leading campaigns aligned to Scoot's brand narrative, alongside evolving the brand identity and assets - Providing support to in-market teams and other departments in maintaining a clear tone-of-voice in all of Scoot's communications and marketing - Developing marketing plans with specific objectives across different channels and segments, leading the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration between departments including Network Planning, Revenue Management, Digital Experience - Identifying effectiveness and impact of current marketing initiatives with tracking and analysis for optimisation, where appropriate - Managing and maintaining project and team budgets - Overseeing project timelines and implementation dates, ensuring timely delivery of all projects as planned Social Media Management - Overseeing content strategy, creation and execution for social media platforms such as Facebook, Instagram, LINE, and Twitter - Management of China's always-on strategy, working closely with in-market leads and agencies to ensure consistent brand messaging - Providing social media promotional support for internal teams e.g. cabin services or network planning