Marketing Manager

Job Detail

KEY RESPONSIBILITIES: 1. Strategic Planning and Execution: o Develop and implement comprehensive marketing plans and strategies aligned with company goals. o Conduct market research to identify new opportunities, market trends, and competitor activities. o Collaborate with senior management to set marketing goals and objectives. 2. Brand Management: o Oversee the development and implementation of branding initiatives to strengthen the company’s market position. o Ensure consistent brand messaging across all marketing channels and materials. o Manage brand image to align with company values and objectives. 3. Campaign Management: o Plan, execute, and oversee marketing campaigns across various channels, including digital, print, and social media. o Monitor campaign performance and adjust strategies to maximize ROI and achieve required KPIs. 4. Content Creation: o Lead the creation of compelling marketing content, including brochures, newsletters, press releases, and digital content. o Ensure all content is consistent with brand voice and messaging. 5. Digital Marketing: o Develop and execute digital marketing strategies, including SEO, SEM and social media, working together with our vendors. o Manage and optimize the company’s online presence, including the website and social media platforms. o Analyze and report on digital marketing performance metrics and adjust strategies accordingly. 6. Budget Management: o Develop and manage the marketing budget, ensuring optimal allocation of resources. o Monitor and report on marketing expenditures and ensure cost-effectiveness. 7. Team Leadership: o Lead and mentor the marketing team, fostering a collaborative and innovative work environment. o Provide guidance and support to team members in achieving their individual and team goals. 8. Tradeshow Management: o Develop and execute comprehensive tradeshow plans, including booth design and logistics. o Coordinate with vendors and internal teams for timely preparation and delivery. o Oversee on-site setup, staff management, and issue resolution. o Ensure leads management and follow up 9. Corporate Social Responsibility: o Develop and implement CSR initiatives that align with the company’s values and goals, working with various internal and external stakeholders. o Promote the company’s CSR efforts through marketing and communication channels. 10. Reporting and Analysis: o Track, analyze, and report on the effectiveness of marketing activities and campaigns. o Provide insights and recommendations for continuous improvement. o Prepare regular reports for senior management on marketing performance and impact. 11. Any other relevant duties assigned by Management