Marketing Manager

Job Detail

The Marketing Manager is responsible of hotel marketing efforts. The Marketing Manager is also responsible for maintaining and supporting the general operating philosophies and policies, as well as assisting other departments as necessary to achieve the overall mission of the hotel. Principal Accountabilities: 2.1 Comprehend and understand operations and general business policies and procedures of Hotel that such policies and procedures can be supported through METT Marketing efforts. 2.2 Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. 2.3 Support all operations and general business policies of hotel when interacting with managers and employees. 2.4 Develop appropriate creative and implementation strategies for building hotel brands image within its industry, soliciting appropriate input from management. 2.5 Develop and implement appropriate strategies for generating effective public relations exposure. 2.6 Develop and submit as requested detailed budgets for the marketing department. 2.7 Oversees the management of the marketing budget on a day-to-day basis. 2.8 Develop and manage relationships with external organizations (advertising, and public relations agencies, market research firms, etc.) as necessary to assist with the development and implementation of hotel marketing efforts in a cost efficient and results oriented manner toward the achievement of predetermined goals. 2.9 Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews. 2.10 Preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change. 2.11 Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans. 2.12 Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. 2.13 Sustains relationship with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. 2.14 Provides information by collecting, analyzing, and summarizing data and trends. 2.15 Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. 2.16 Performs other duties pertinent to this job as assigned. 2.17 Manage all campaigns for the hotel either directly or through third party digital and advertising agencies. 2.18 Manage PR agencies and drive the awareness of the hotel in all markets. 2.19 Responsible for Social Media Calendars for all hotel and its F&B outlets. 2.20 Responsible to maintain the positive image of the properties through thorough a selective communication plan. 2.21 Manage brand partnerships to elevate the profile of the hotel. Communication & Working Relationships: 3.1 Communicates professionally with the supervisor in charge and subordinates while keeping a productive working environment. 3.2 Coordinates with different departments to guarantee effective communication. 3.3 Communicate the flow and news of marketing activations across the other departments, Sunset & the hotel.