AI - Media & Marketing Skills Connect

AI- Media & Marketing Workshop

Dialogue Session: Overview of Media & Marketing Business Outlook and Career Paths

Speaker: Mr Kenny Tay, Chief Executive Officer of the Singapore A.I. Association (SAIA) and Founder of AI49 International[CC1] 

Topics:

• Key trends shaping Singapore's media & marketing sector.
• Emerging roles vs. evolving traditional roles.
• Sample career ladders in digital marketing, content, analytics, and AI-driven functions.
• The intersection of media, marketing, and technology.

Interactive Workshop #1: Shifting Identity: Navigating the Crossroads of Self and Career

Speaker: Ms Esther Lileen Chua, Founder & CEO of Teshuvah Group

Learn about:

• Understanding career transition as an identity shift, not just a job change
• How life experiences shape perception, confidence, and self-worth
• The science behind thought patterns and neuroplasticity
• Moving from survival mode (fight/flight/freeze) to growth mindset
• Practical reflection and action steps to build resilience and confidence via group exercises

Interactive Workshop #2: Your Fast-Track to AI: Accelerating Media & Marketing Careers

Speaker: Mr Hendrick Ho, CoFounder & Business Director, SEOciety Pte Ltd 

Learn about:

• Demystifying AI: Practical, high-impact applications in content creation, platform management, analytics and optimisation. 
• The Essential Toolkit: Core AI competencies every modern job seeker must start building today.
• Smart Upskilling: Curated resources (courses, tools, communities) to rapidly boost your proficiency.
• Positioning Yourself: How to demonstrate an "AI-ready" mindset to employers—even without deep technical expertise.